Wednesday, February 18, 2009

February 2009 Newsletter

The latest issue of our newsletter is available on our website. Please click here to download the full PDF version. Here is an example of just one article available today-

10 Useful Ways to Get the Most out of Facebook

Think Facebook ( is just for kids? Think again.

1. Mobile Photo: Add the mobile app to take photos with your cell phone and upload them to Facebook automatically.
2. Post Polls: Create your own surveys for personal or business use.
3. Find Friends: Track business associates, friends or family by subscribing to their RSS feed, then watch their every move.
4. Research: Find out how many people are located within a certain demographic area by visiting the Facebook Insight corner.
5. Syndicate Yourself: Use Facebook notes to import the RSS feed from your blog. Once established, it can be distributed to all your Facebook friends.
6. Share: Combine with Google Reader or other applications to share documents.
7. Send Video Messages: Simply connect a webcam and start sending video messages to friends, family members or associates.
8. Clipping Service: Use the Newshound application to bookmark any articles or websites, then comment or share.
9. Watch TV: Internet television is coming of age, so whether you want to take a coffee break or share news with your personal network, tune in to see what is taking place.
10. Connect: Facebook does so many things that it is easy to forget what it does best: connect with others! Meet new friends or just hang out with familiar faces through the modern equivalent of networking; it’s Six Degrees of Separation on steroids.

Visit our Facebook page at

Tuesday, January 27, 2009

We Won!

Week 2 is now in the history books. The Bluebonnets (1st/2nd grade girls) won their game in commanding fashion by dominating in the paint. Our 2 low post girls really shined, while our guards moved the ball around for some great open looks. Speaking after the game, the MVP summed it all up nicely with, "where's the treats?"

The Spurs (3rd/4th grade boys) completely controlled the tempo and possession of the ball. Several mid-court steals and fast break points contributed to an authoritative scoring lead. Again, our men in the post did an excellent job of both offensive and defensive rebounds. The only sour notes were a few lateral passes at mid-court that led to easy steals and scores by the other team. Outside of that, our defense really made offensive play difficult to impossible for them and our offense is really learning to move the ball down into the post for good shots on goal.

Stay tuned for weekly updates on your Bluebonnets and Spurs!

Thursday, January 8, 2009

What's in a Name?

Okay.  Despite the lack of feedback on my very ambitious referral plan (other than a very thoughtful email from my friend Cody), I am pushing forward with our new referral program that will totally change the way you think about insurance agencies- particularly this one.  You can still read all about the program here.  
What we really need now though is a catchy name.  If you haven't already figured it out, I just love marketing and branding; therefore, we must have a name for this program.  I have a couple of not so original thoughts and want your suggestions.

Share the Luv Referral Program
Spread the Luv...
Giving Back...
Make a Difference...
Make a Change...
Good Works...
Insuring the future...

Obviously, you have probably heard of some of these and we could get sued for using them.  Moreover, I would really like something catchy, but not mushy.  So give it some thought and let me know what you think either by email or comments on this blog.

Wednesday, January 7, 2009

Coach Pope

Wow! Last night was my first night coaching the YMCA basketball teams for my son and daughter.  Yes, that's 2 teams.  Due to our geographic disadvantage, we decided to do this so that we could have both of their practices on the same night at the school closest to Liberty Hill.  I'm not sure what I have gotten myself into, but the Y did give me some very cool books on how to coach youth basketball with practice plans, diagrams, and the works.  Not only that, they gave me a very cool whistle and whiteboard/clipboard thingy- I will at least look the part.
Anyway, it was a lot of fun and the kids were really cool.  I'll post updates throughout the season as to how things are going.  The first game is only 2 Satrudays away- wish me luck!

Wednesday, December 31, 2008

Happy New Year!

Well, here we are again with a new year moving in to replace the old.  Maybe this year I will only get to June before I stop writing 2008 on my checks.  Anyway, I just wanted to wish everyone a very happy, blessed, and prosperous new year.

I am also still seeking additional comments and feedback on my previous post about our referral program that is designed as a way for us to help some very worthy causes.  Please let me know what you think.

God Bless you all and Happy New Year!

Wednesday, December 24, 2008

Merry Christmas!

The host of heaven celebrated- Luke 2:13,14.  Merry Christmas and God bless!

Tuesday, December 16, 2008

Giving Back Referral Program

At this time of year, along with all of the usual holiday planning at home, I usually start to think about ways to improve my business in the new year.  One of the things that I have tried with some limited success in the past is to put together a referral program where clients, vendors, and other business partners would have an incentive to refer the people in their circle of influence to our agency for insurance.  We have tried financial gifts, gift cards, and prizes all without any real enthusiastic response.  This year I am contemplating something really different, and, hopefully, really exciting.

It being the Christmas season, I am constantly reminded about how blessed we are both personally and as a nation.  It always makes me think about ways I can make a difference for other people in my community, elsewhere in the world.  What I have come up with will be a way for me to partner with my clients and other affiliates to start making a difference.  I realize this will be small at first, but I am really optimistic about making it into a significant charitable operation in the future.  Let me lay out my initial thoughts-

We currently pay about $20 to an internet lead provider for auto/home and business leads.  While I certainly think they do a great job and deserve to be paid for their work, I would rather see that money go toward better causes.  

What if we gave that same amount of money to select charities that fit our standards both in terms of effectiveness and mission philosophy?  

What if we allowed our referring partners to participate in the giving? 

What if we also allowed the party being referred to participate too?

Are you seeing my vision yet?

I propose that when someone refers a new prospect to our agency for a quote on either their personal or business insurance that we give $10 to the charity of their choice from our list of approved charities.

We will also extend the same offer to the new prospect and allow them to choose a charity for us to send $10 to just for the opportunity to quote their insurance.  That's it, no commitment to buy and never any pressure (I just never learned the art of the hard sell).

I know $10 and $20 donations are not all that large, but if we received just 1 referral from every client that we currently have, that would translate into over $8,000 in contributions (about 10% of our gross revenue for 2007).  Now that can make a difference!

I may also start tinkering with some contests for the most referrals that would culminate in a larger one-time donation, etc.  I am really looking for some comments and feedback on this idea and how I can make it even better.  I have below a preliminary list of charities on the local, regional, national, and international level.  If you have any ideas about charities that we should consider, please feel free to recommend them.

The Salvation Army
World Vision
Samaritan's Purse
Hope Crisis Pregnancy Center
The Nature Conservancy
Capitol Area Food Bank
Mobile Loaves and Fishes
Texas Baptist Children's Home
Catholic Charities of Central Texas
American Red Cross of Central Texas
Habitat for Humanity
YMCA of Greater Williamson County
Boy Scouts of America